Each year, InStyle readers nominate their favorite products for the Readers’ Choice Awards.
Our Readers’ Choice Awards put the power in the hands of InStyle’s most beauty-obsessed consumers. InStyle’s editorial team first pours over a massive list of new launches from the past year to narrow down to the noteworthy nominees. Thousands of InStyle readers then vote for their favorites on instyle.com. Each category also has a write-in option, ensuring every reader's voice is heard. The winning products are unveiled in the October issue, alongside “Editors’ Pick” selections, which are awarded by the InStyle beauty team.
Rate Card
1 year
3 years
Print
$7,600
$17,100
Ads, inserts, OOH, direct mail
Retail Display
$7,600
$17,100
In-store signage, shelf-talkers, point-of-purchase, promotional materials (counter cards, brochures)
Broadcast
$8,400
$18,900
Commercials (TV & OTT), infomercials, home shopping segments
Digital
$8,400
$18,900
Company website, digital ads, email blasts, e-commerce
Social Media
$6,000
$13,500
Facebook, Twitter, Instagram, Pinterest (paid + organic)
Animated Seal
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Website, social media, digital placements
Packages
1 year
3 years
Silver
$12,960
$29,160
Social Media and Digital
Gold
$19,250
$43,300
Social Media, Digital, and Print
Platinum
$32,300
$72,625
Social Media, Digital, Print, Broadcast, and Display
Build Your Own Bundle
2 Licenses
10% Discount
3 Licenses
12.5% Discount
4+ Licenses
15% Discount
Product Packaging
# of units
1 year
Up to 10,000
$2,400
10,000–49,999
$8,400
50,000–99,999
$11,760
100,000–499,999
$41,160
500,000–999,999
$57,625
1M–2M
$80,675
2M–3M
$96,800
3M–4M
$112,940
4M+
$146,825