The InStyle Best Beauty Buys Awards has a 26-year history of determining the products that are absolutely worth it.
Spotlighting over 100 top-tier products that live up to the hype, the highly awaited feature is revealed in our May beauty issue and on instyle.com. Winners are thoughtfully selected by experienced editors who test and try countless products and a curated panel of over 100 world-renowned experts, comprised of celebrity hairstylists, makeup artists, manicurists, and dermatologists, to put their trusted stamp of approval on the best aesthetic treatments, hair, makeup, nail, skincare, and wellness products money can buy.
Rate Card
1 year
3 years
Print
$9,500
$21,375
Ads, inserts, OOH, direct mail
Retail Display
$9,500
$21,375
In-store signage, shelf-talkers, point-of-purchase, promotional materials (counter cards, brochures)
Broadcast
$10,500
$23,625
Commercials (TV & OTT), infomercials, home shopping segments
Digital
$10,500
$23,625
Company website, digital ads, email blasts, e-commerce
Social Media
$7,500
$16,875
Facebook, Twitter, Instagram, Pinterest (paid + organic)
Animated Seal
Contact us for details
Website, social media, digital placements
Packages
1 year
3 years
Silver
$16,200
$36,450
Social Media and Digital
Gold
$24,060
$54,140
Social Media, Digital, and Print
Platinum
$40,375
$90,845
Social Media, Digital, Print, Broadcast, and Display
Build Your Own Bundle
2 Licenses
10% Discount
3 Licenses
12.5% Discount
4+ Licenses
15% Discount
Product Packaging
# of units
1 year
Up to 10,000
$3,000
10,000–49,999
$10,500
50,000–99,999
$14,700
100,000–499,999
$51,450
500,000–999,999
$72,030
1M–2M
$100,840
2M–3M
$121,010
3M–4M
$141,180
4M+
$183,530