The InStyle Best Beauty Buys Awards has a 26-year history of determining the products that are absolutely worth it.
Spotlighting over 100 top-tier products that live up to the hype, the highly awaited feature is revealed in our May beauty issue and on instyle.com. Winners are thoughtfully selected by experienced editors who test and try countless products and a curated panel of over 100 world-renowned experts, comprised of celebrity hairstylists, makeup artists, manicurists, and dermatologists, to put their trusted stamp of approval on the best aesthetic treatments, hair, makeup, nail, skincare, and wellness products money can buy.
Ads, inserts, OOH, direct mail
In-store signage, shelf-talkers, point-of-purchase, promotional materials (counter cards, brochures)
Commercials (TV & OTT), infomercials, home shopping segments
Company website, digital ads, email blasts, e-commerce
Facebook, Twitter, Instagram, Pinterest (paid + organic)
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Website, social media, digital placements
Social Media and Digital
Social Media, Digital, and Print
Social Media, Digital, Print, Broadcast, and Display
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# of units
Up to 10,000